Privacy Policy – Good Guys Ecom

1. What data do we collect?

We only collect personal data that you provide to us, for example via:

• Joining the waitlist
• Booking strategy calls
• Purchasing courses or coaching
• Participating in our community or Slack group
• Contacting us via email or forms

Personal data we may process:

• First and last name
• Email address
• Phone number
• Company name (optional)
• IP address
• Payment and billing details
• Answers to intake questions or forms
• Activity on our website (analytics)

2. Why do we process your data?

We process personal data for the following purposes:

• To provide access to our services and community
• To schedule and conduct strategy calls and coaching
• To correctly process payments and invoices
• For customer support and communication
• To inform you about updates, new programs or promotions (only if you have given consent)
• For internal analysis and to improve our services

3. Legal bases

We process your data on the following legal bases:

• Performance of a contract
• Consent of the user
• Legal obligation (e.g., tax administration)
• Legitimate interest (such as improving our services)

4. Sharing data with third parties

We only share your data with third parties when necessary:

• With payment providers such as Stripe or Mollie
• With hosting providers and email/tools (e.g., Calendly, Slack, Webflow, MailerLite)
• With accounting software for administrative purposes
• With coaches or team members within Good Guys Ecom when relevant to your program

We conclude data processing agreements with all processors to protect your data.

5. Cookies and tracking

Our website uses cookies for functional and analytical purposes. On your first visit, you will be asked to consent to tracking cookies.
You can delete cookies at any time through your browser settings.

6. Retention periods

We do not keep your data longer than necessary:

• Accounting records: 7 years (legal obligation)
• Strategy call or intake data: max. 2 years
• Inactive email addresses are automatically removed after 12 months

7. Security

We take appropriate technical and organizational measures to protect your data against loss, misuse, or unauthorized access, including SSL encryption, access restrictions, and secure data storage.

8. Your rights

Under the GDPR, you have the right to:

• Request access to your personal data
• Have data corrected or deleted
• Object to certain processing activities
• Withdraw your consent
• File a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens)

To exercise your rights, email info@goodguysecom.nl.

9. Changes to this Privacy Policy

Good Guys Ecom reserves the right to amend this Privacy Policy. We recommend checking this page regularly. For significant changes, we will inform you by email.

📧 Questions?

If you have any questions about this Privacy Policy or how we handle your data, please contact us at info@goodguysecom.nl